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Recent Articles
Get our FREE report on industry brand trends like Appeal of Brands Rooted in Family Values, Sydney Sweeney x Dr. Squatch Make a Splash, and more!
Learn how agencies can use E-Score to identify partnerships, aligning brands with the right celebrities/characters for maximum impact.
Get our FREE report on industry celebrity trends like High Impact Celebrity Political Influencers, Sabrina Carpenter's Rising Influence, and more!
Find out how the political divide influences consumer opinions and perceptions of TV, brands, and celebrities.
Which Characters/Mascots Offer Best Partnership Opportunities?
Discover which characters and mascots offer the strongest partnership opportunities. From beloved icons like Bluey and Hello Kitty to trusted classics, see how their unique traits resonate with audiences and drive brand success.
Discover which characters and mascots offer the strongest partnership opportunities. From beloved icons like Bluey and Hello Kitty to trusted classics, see how their unique traits resonate with audiences and drive brand success.
Fall Television Special: Who Has the Most Passionate Fans?
Dive into the TV shows capturing the most passionate fanbases this fall.
From top-rated dramas and comedies to hidden gems in Sci-Fi and Fantasy, uncover which programs are making waves and why they matter this season.
Dive into the TV shows capturing the most passionate fanbases this fall.
From top-rated dramas and comedies to hidden gems in Sci-Fi and Fantasy, uncover which programs are making waves and why they matter this season.
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Understand viewer opinions of programs from streaming, broadcast and cable.
Expose the licensing and fandom/concert opportunities for artists and bands.
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13,000+
Celebrities
3,000+
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6,000+
Characters / Brand Mascots
6,000+
TV Shows
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Our suite of in-depth syndicated research products measures awareness, appeal, loyalty, and equity of celebrities, brands, characters, musicians, and TV programs.
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